3D printing is all the range these days, but the MINK printer, launched in New York City is a bit different. The little printer lets users choose any colours on the web or in the real world by using simple, already existing software, and print that colour into a blusher, eye shadow, lip stick or any other types of makeup!
Grace Choi, a graduate from Harvard Business School is the brainchild behind MINK. What sparks her into the invention is the realisation that most makeup comes from the same base of ingredients from high-end labels like Chanel all the way down to the mass cosmetics available at drug stores.
“The makeup industry makes a whole lot of money on a whole lot of bulls**t,” Choi said at TechCrunch Disrupt. “They charge a huge premium on something that technology provides for free. That one thing is colour.”
By that, she means colour printers are available to everyone, and the ink they have is the same as the ink makeup companies use in their products. She also says the ink is FDA complied and contains the exact sources as trusted brands.
See, most makeup comes from the same basic substrates, from high-end labels like Chanel all the way down to the cheap stuff available at drug stores. Choi sources the same substrate for the Mink so that users can turn any image into any kind of makeup.
Watch her demo at TechCrunch Disrupt 2014:
With Mink, users can satisfy the desire for instant gratification while still having access to any color in the world at an affordable price.
Simply choose a color on a website, Pinterest board, or snap one with your phone in the real world, and use any color picker to locate the hex code of the color. Once you have the code, you can put it into any other program like Photoshop or Paint and simply press print.
The company is targeting the younger, 13-21 demographic who are less ingrained in their habits with certain brands and retailers.
The Mink costs less than USD200, with plans to launch later in the year.